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5 Reasons to Buy Celsius Stock Right Now

Written by Anders Bylund for The Motley Fool -> Celsius stock trades at just 14 times forward earnings, a fraction of its historical valuation and cheaper than rival Monster Beverage. The recently acquired Alani Nu brand is already the company's largest moneymaker, posting 60%

5 Reasons to Buy Celsius Stock Right Now
Nasdaq News โ€” 12 June 2026
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Celsius stock trades at just 14 times forward earnings, a fraction of its historical valuation and cheaper than rival Monster Beverage.

The recently acquired Alani Nu brand is already the company's largest moneymaker, posting 60% year-over-year revenue growth in Q1 2026.

The company is expanding internationally, with market share in Paris more than doubling under Suntory's distribution network.

I wasn't exactly named after 18th century astronomer Anders Celsius, but I still can't help feeling connected to the temperature scale inventor. So maybe I'm a little biased in favor of Celsius Holdings (NASDAQ: CELH) , though the other Anders never invented an energy drink, and the beverage company's roots are closer to my Florida home than my Swedish origin.

With or without the namesake connection, Celsius' stock looks like a fantastic buy right now. Let me show you 5 reasons why.

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Celsius used to trade at nosebleed-inducing valuation multiples. In 2023, shortly after signing a long-term distribution deal with PepsiCo (NASDAQ: PEP) , the stock traded for more than 100x earnings and 15x sales. That premium has evaporated.

Nowadays, Celsius shares are changing hands at 14 times forward earnings estimates with a price/earnings-to-growth (PEG) ratio below 1.0. As for the trailing figures, the stock has cooled down to 2.5 times sales. Sure, the trailing price-to-earnings (P/E) ratio remains lofty at 68x, but that's still a big step down and doesn't account for the company's rapidly growing profits.

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