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A live iPhone launch seems unlikely, but the event could be live-lier this year

Bloombergโ€™s Mark Gurman stirred things up a little with what was likely a deliberately teasingly-phrased tweet. Some took this to be a reference to a live iPhone keynote presentation instead of a preโ€ฆ

A live iPhone launch seems unlikely, but the event could be live-lier this year
9to5Mac โ€” 5 August 2026
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Bloombergโ€™s Mark Gurman stirred things up a little with what was likely a deliberately teasingly-phrased tweet. Some took this to be a reference to a live iPhone keynote presentation instead of a pre-recorded one.

That seems unlikely, but there are a couple of reasons for suspecting that the live elements may be livelier this year โ€ฆ

This report comes from 9to5Mac. The story centres on A live iPhone launch seems unlikely, but the event could be live-lier this year. Full coverage and background context is available at the original source. Readers seeking more detail on this developing topic are encouraged to follow updates from 9to5Mac and related outlets covering this beat.

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