Anthropologie launches 2026 beauty Advent calendars; shoppers urged to act fast

Anthropologie has launched its highly anticipated beauty Advent calendars for 2026, offering both 12-day and 24-day options filled with a variety of skincare, makeup, and fragrance products. Shoppers are encouraged to act quickly, as these calendars have gained a reputation for selling out rapidly each holiday season.

The popularity of beauty Advent calendars has surged in recent years. They provide a festive way for consumers to explore new products and brands, often at a fraction of the retail price. This year's calendars from Anthropologie feature a curated selection from well-known brands, adding to their appeal. With the holiday shopping season approaching, retailers are eager to capitalize on this trend, prompting Anthropologie to release its calendars earlier than ever.

The 12-day calendar retails for $68, while the 24-day calendar is priced at $128. Each calendar contains a mix of full-sized and sample products, making them a great gift option for beauty enthusiasts. Last year, Anthropologie’s calendars sold out within days, leading to a flurry of social media buzz and excitement. This year, the brand is looking to replicate that success, with influencers already sharing their excitement on platforms like Instagram and TikTok.

As consumers flock to purchase these calendars, the focus will shift to what other retailers will do in response. Companies like Sephora and Ulta may feel pressure to introduce their own limited-edition offerings to compete. For shoppers, the rush to secure these beauty calendars marks the start of the holiday season, as brands continue to innovate and create unique gift options for their customers.