Apple discounts Macs, iPads up to 34% for students

Apple is offering up to 34 % off on a range of devices for the back‑to‑school season, including MacBook Pro and MacBook Air laptops, iPads, AirPods, and accessories. The discount starts today and runs through September 30, with savings available on Apple’s website, in Apple Stores, and through authorized resellers. Eligible models include the latest 13‑inch and 15‑inch MacBook Air, the 14‑inch MacBook Pro, the iPad Pro, iPad Air, and the AirPods Pro.

The move matters because Apple rarely discounts its products. Back‑to‑school promotions are one of the few times the company offers deep savings, targeting students, parents, and teachers who need reliable technology for learning. The discounts help Apple keep its devices in demand as other brands push lower‑priced alternatives. They also boost early‑year sales, giving the company a stronger start to the fiscal year before the holiday rush.

Apple’s decision follows a period of slower growth in its flagship iPhone line and increasing competition from Android makers and Chinese laptop brands. The company has been looking for ways to stimulate demand in the first half of the year, and a back‑to‑school sale is a proven tactic. Past promotions have included smaller discounts on MacBooks and iPads, but the current 34 % off on some models is the deepest Apple has ever offered. Analysts say the offer could lift overall revenue and help maintain Apple’s share of the education market.

The promotion is limited to specific models and requires a valid student or educator ID to qualify for the full discount. After September 30, the offers will end, but Apple may extend similar deals into the fall or early winter. The savings could also affect secondary‑market prices, making refurbished Apple devices cheaper. For now, the back‑to‑school sale is a chance for buyers to get high‑end Apple hardware at a fraction of its usual cost.