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Apple holds 65% of the premium smartphone market as segment reaches record high
Counterpoint Research says Apple captured 65% of the premium smartphone market in the first half of 2026, as the segment grew to a record 29% of global smartphone sales. Here are the details.
9to5Mac — 6 August 2026
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Counterpoint Research says Apple captured 65% of the premium smartphone market in the first half of 2026, as the segment grew to a record 29% of global smartphone sales. Here are the details.
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