Audible is gamifying your audiobook habit with perks that are actually worth earning

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Audible spent years as the audiobook service for people who were happy to buy into a fairly specific model of paying a monthly fee that included a free credit each month. Earlier this year, it made a play for more casual listeners with its cheaper Standard plan , which lowers the monthly price but drops the idea that every book needs to be yours forever. Now Audible is adding another mainstream-friendly hook.

The Amazon-owned company just announced Audible Rewards: a new loyalty-style program that rewards members for listening with perks, discounts, and other extras. Audible says the program will begin rolling out to members in the US today across iOS, Android, web, and Amazon.com, including those on Standard and Premium plans.

Users can join Audible Rewards for free and earn rewards based on their listening activity and promotions. Audible says members will be able to track their tier status, available rewards, challenge progress, and anniversary milestones through a dedicated Rewards Hub in the app and on the web.

There are some genuinely useful perks here that can save you money or credits:

Then there’s the more gamified side of things, because apparently even listening to books now needs a competitive side:

The listening-day setup sounds fairly forgiving. You only need to listen for five minutes a day for it to count, and those days don’t need to be consecutive. That should make it more of a background benefit for regular listeners rather than a streak system that ruins your evening because you forgot to press play before bed.

The Audible Rewards page currently says the program is coming soon, suggesting a gradual rollout. It’ll be worth checking within your own app if you’re an Audible user. The company says long-tenured members who enroll within the first six months will receive a discount toward a future title.