‘Backrooms’ Passes $350M Globally as It Sets A24 Records in Multiple Countries
It stands as the top film for the indie studio in China, France and Taiwan.
It stands as the top film for the indie studio in China, France and Taiwan. This report comes from Hollywood Reporter. The story centres on ‘Backroom
Read Full Story at Hollywood Reporter →Why This Matters
The global success of *Backrooms* at over $350 million signals a seismic shift in how mid-budget horror films are perceived and distributed internationally. For an indie studio like A24, breaking records in China, France, and Taiwan isn't just a financial win—it redefines the studio's global footprint and proves that niche genre films can thrive in markets traditionally dominated by mainstream blockbusters.
Background Context
A24 has long been a darling of arthouse and horror cinema, but its international expansion has been uneven, with many of its films underperforming outside English-speaking markets. The rise of streaming platforms and the post-pandemic recovery of theatrical exhibition have created new opportunities, but *Backrooms* is the first to capitalize so decisively in multiple non-Western territories simultaneously.
What Happens Next
Expect A24 to double down on international co-productions and localized marketing strategies, particularly in Asia and Europe, where *Backrooms* has demonstrated untapped demand. The question now is whether this success will inspire other indie studios to chase similar global breakouts—or if A24’s model is uniquely adaptable to the current market.
Bigger Picture
This milestone reflects a broader trend of genre films transcending their traditional niches, fueled by social media virality and the globalization of fandom culture. It also underscores how streaming-era audiences, hungry for fresh content, are increasingly turning to theaters for communal, high-stakes experiences—a rare win for the theatrical experience in an era of fragmentation.
