Birdfy cuts Feeder Rookie price to $60

Birdfy’s smart bird feeder, the Feeder Rookie, is on sale for just $60 — nearly half its usual price — at Amazon.

This is the first major discount on Birdfy’s entry-level model since its 2023 launch, and it comes at a time when smart bird feeders are becoming an affordable way for casual observers to dip into nature tech. The $60 price tag includes seven days of cloud-based AI bird identification, a feature that normally requires a monthly subscription. Birdfy, a company spun out of pet-tech firm Petcube, has been pushing into the wildlife market with AI-powered cameras that help users identify backyard birds without needing a field guide.

The feeder’s AI system can recognize more than 6,000 species globally and sends push notifications when a bird lands. Competitors like the Netvue Bird Buddy and the GoPro Bird Feeder have similar tech, but Birdfy’s Rookie model undercuts them by more than $40. Amazon’s listing shows this is close to the lowest price ever, and the deal is likely tied to Prime Day promotions.

What this means for birdwatchers is clear: high-end tracking is now within reach for casual users. Birdfy’s broader strategy includes expanding species recognition and adding subscription tiers for long-term data storage. If this discount holds, it could push more people to try smart feeders and help Birdfy compete with bigger brands in the growing $400 million backyard wildlife-tech market.