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California bill to cap concert ticket resale prices fails after StubHub lobbying

A California bill to limit concert resale ticket prices has been shelved due to heavy lobbying from StubHub, which spent $3.4 million to defeat it. This outcome is a setback for consumer advocates seโ€ฆ

California Bill to Cap Concert Resale Ticket Prices Dies After Lobbying Frenzy
Hollywood Reporter โ€” 13 August 2026
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A California bill aimed at capping concert resale ticket prices has been shelved following intense lobbying efforts from StubHub, the largest ticket resale platform in the country. The bill, known as AB 1720, would have imposed a limit on the markup that resellers can add to face value ticket prices. This decision was finalized earlier this week, marking a significant setback for consumer advocates who have long sought to regulate the secondary ticket market.

The push for AB 1720 gained momentum as frustrations over skyrocketing ticket prices intensified, particularly after high-demand events like concerts and sports games. Many consumers have felt squeezed by resellers who often list tickets at exorbitant prices, far exceeding their original costs. Advocates argued that capping resale prices would protect fans from predatory practices and enhance access to live events. However, the bill faced fierce opposition from ticket resale companies, primarily StubHub, which argued that such a cap would undermine their business model and limit choices for consumers.

StubHub reportedly spent $3.4 million this year on lobbying efforts to defeat the bill. This substantial financial commitment reflects the stakes involved for the resale market, which has grown significantly in recent years. Opponents of the legislation highlighted concerns that price caps could lead to reduced ticket availability and stifle competition in the marketplace. The defeat of AB 1720 is seen as a win for the ticket resale industry, which has successfully maintained its pricing structure despite widespread calls for reform.

Looking ahead, the collapse of AB 1720 may embolden other states to reconsider similar measures, but it also signals a potential shift in consumer sentiment. As ticket prices continue to rise, there could be renewed pressure on lawmakers to revisit this issue. Advocates for consumers are likely to regroup and strategize for future campaigns, as the fight over ticket resale regulations remains far from over. This ongoing debate illustrates the complexities of balancing consumer protection with market dynamics in the entertainment industry.

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