Canada welcomes US shift on French language discoverability in trade talks

Canada’s top trade negotiator with the United States, Dominic LeBlanc, says he “welcomes” a shift in the US position on “discoverability”, “labelling” and “measures to promote French language and Canadian culture” not being subject to US tariffs.

LeBlanc praised the move in a post on Thursday on X and added that Canada is looking “forward to further constructive U.S. clarifications on their other positions, which would create the possibility of a mutually beneficial trade agreement”.

Al Jazeera reached out to the White House for comment, but it pointed to an interview with US Trade Representative Jamison Greer on the Canadian broadcaster CBC in which Greer said French language discoverability on streaming services “is not something where we push hard or condition or red-line”.

Commerce Secretary Howard Lutnick echoed those comments at a news conference on Thursday outside the Kennedy Center in Washington, DC.

“Do I care about how the Quebecois speak? I mean, what could matter less to America? We don’t care. So the fact is we never brought those words up. This is manufactured, and that’s why the president put out a [post on Truth Social] saying it was a complete lie, right? It was manufactured,” Lutnick told reporters.

The comments come on the heels of tit-for-tat tariffs between Washington and Ottawa.

Canada announced retaliatory tariffs on roughly $20bn of US goods ranging from 15 to 50 percent that will go into effect on September 8. Those levies were in response to 50 percent tariffs announced by Washington on Canadian goods as negotiations collapsed over the weekend.

US President Donald Trump ramped up his rhetoric against Canada in recent days, including signing an executive order on Thursday to rename Lake Ontario , the easternmost of the five Great Lakes, which borders Ontario, to Lake America.