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Disney Plans 24 Hours of July 4th Coverage After Year-Long Prep
Disney spent over a year planning 24 hours of July 4th Sesquicentennial coverage to boost ratings during a slow viewing period. This strategic investment leverages patriotic demand to reinforce its me
Variety — 3 July 2026
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The Walt Disney Co. and ABC News have spent over a year planning a 24-hour July 4th Sesquicentennial celebration, covering the entire weekend with pat
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