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Drag queen Pattie Gonia fights trademark lawsuit by Patagonia

A drag queen named Pattie Gonia has urged outdoor apparel company Patagonia to drop a lawsuit in which it alleges the performer is causing "irreparable" damage to its brand. Wyn Wiley, who performs as Pattie Gonia, said the firm was threatening "the erasure of my name, my advoca

Drag queen Pattie Gonia fights trademark lawsuit by Patagonia
BBC Business โ€” 28 May 2026
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A drag queen named Pattie Gonia has urged outdoor apparel company Patagonia to drop a lawsuit in which it alleges the performer is causing "irreparable" damage to its brand.

Wyn Wiley, who performs as Pattie Gonia, said the firm was threatening "the erasure of my name, my advocacy, my community" and the livelihoods of those employed by the drag queen and climate activist.

"If Patagonia wants to celebrate Pride Month this year by taking a queer climate activist to federal court, then I'm here to fight for myself," Wylie said.

Patagonia told the BBC "the last thing we wanted was a legal fight with someone who shares our values", but that it was acting to protect its business and employees.

Wylie has amassed millions of online followers performing as Pattie Gonia, including through charity fundraisers such as a 100-mile (160km) hike in drag.

In an open letter to Patagonia's leadership, Wylie said Pattie Gonia had raised $3.7m (ยฃ2.7m) for environmental causes altogether.

The performer said the Patagonia trademark lawsuit amounted to its CEO Ryan Gellert and other executives deciding that "I must cease to exist".

It was the artist's first time addressing the lawsuit, which Patagonia filed back in January in Los Angeles, California.

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โ€” BBC Business
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