Get ready for YouTubers to start stuffing Amazon affiliate links in their content

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YouTube recently fixed a bug that was hiding saved videos from Watch Later and other playlists. While that’s great, the video platform is in the news again. Not for another bug fix or broken feature, but for a change to the YouTube Shopping affiliate program.

In a social media post , YouTube CEO Neal Mohan announced that Amazon is joining its e-commerce network. As a result of this partnership, eligible US YouTube creators will now be able to tag Amazon products in their content. This includes long-form videos, livestreams, and Shorts.

While this will mean that you’ll start seeing creators link out to Amazon listings, this could make it easier for those who want to purchase items recommended by their favorite YouTubers. On the other side, this is beneficial for creators as they will earn a commission on any purchases made.

YouTube introduced the Shopping affiliate program in 2022. This change arrives not long after YouTube lowered the required number of subscribers needed to participate. Previously, a creator needed at least 1,000 subscribers; now you only need 500.

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