Golf brand apologises for advert that shows woman being pushed over

Content creator and golf brand Good Good has apologised and removed an advertisement for a new golf driver which showed a woman being pushed to the ground after reaching for the club.

American company Good Good, which has 2.13m subscribers to its golf channel on YouTube and sponsors a PGA Tour tournament, had created and published the advert for golf club manufacturer Callaway.

The advert drew a backlash and was accused of making light of violence against women.

"We posted a video to our channels that ultimately depicted actions that are not aligned with our values as a brand," read the Good Good apology on X , external .

"We have since taken that content down, and sincerely apologise.

"Good Good has always stood for making the game of golf more inclusive to all, and we will continue to ensure that is our mission moving forward".

The advert showed Good Good co-founder Garrett Clark rushing over to Alexis Miestowski - a professional golfer and regular content creator for Good Good - and pushing her to the ground before shouting: "Do not touch my new driver."

In a statement issued to various media, Callaway, which has worked with Good Good since 2023, said: "We are disappointed by the content that was posted, and are appreciative of Good Good for addressing this.