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Haribo is using mystery bags and pick-and-mix walls to turn its first US stores into Instagrammable marketing machines
Haribo of America CEO Jon Hughes said the brand is trying to recreate "the feeling you had as a kid walking into the candy store for the first time."
Business Insider Mkt — 29 July 2026
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Haribo of America CEO Jon Hughes said the brand is trying to recreate "the feeling you had as a kid walking into the candy store for the first time."
"the feeling you had as a kid walking into the candy store for the first time."
— Business Insider Mkt
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