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I earn £120,000 a year making social media videos go viral

Eknoor Singh says he only needs his mobile phone and a decent internet connection to earn more than £120,000 a year. The 22-year-old Londoner is a professional "clipper". He is paid by clients to m…

I earn £120,000 a year making social media videos go viral
BBC Business — 12 October 2026
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Eknoor Singh says he only needs his mobile phone and a decent internet connection to earn more than £120,000 a year.

The 22-year-old Londoner is a professional "clipper". He is paid by clients to make short, vertical videos for social media, in the hope of them going viral.

"The more views a clip gets, the more money I make," he says.

The way it typically works is that the client - who could be anyone from a clothing brand to a record label, movie studio, podcaster or influencer - has a longer video that the clipper watches first.

He or she then makes 30 to 60-second clips of what they consider to be the best bit or bits, and uploads them to Instagram, YouTube, TikTok or other platforms.

The idea is that the clippers, who are typically aged from 16 to 25, will have a better understanding of what will connect with that demographic, and get the short videos as many views as possible.

With clippers able to earn up to $3 (£2.30) per 1,000 views across platforms, it can be very lucrative if a particular clip does take off.

Singh says he got hooked on clipping last year when he made $300 from posting a short video of popstar Dua Lipa on Instagram.

Read Full Story at BBC Business →
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". He is paid by clients to make short, vertical videos for social media, in the hope of them going viral. "
— BBC Business
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