‘It’s Not Like That’ Canceled By Prime Video After One Season
EXCLUSIVE: It’s Not Like That‘s Rotten Tomatoes score will stay at a perfect 100%, and the series’ leads Malcolm (Scott Foley) and Lori (Erinn Hayes) will remain star-crossed lovers. That is because W
EXCLUSIVE: It’s Not Like That‘s Rotten Tomatoes score will stay at a perfect 100%, and the series’ leads Malcolm (Scott Foley) and Lori (Erinn Hayes)
Read Full Story at Deadline Hollywood →Why This Matters
The cancellation of *It’s Not Like That* after one season underscores a growing tension in streaming’s early-mid lifecycle: high critical acclaim doesn’t guarantee longevity in an era of cost-cutting and rapid pivots to fresh IP. For creators, the decision reinforces the precariousness of betting on serialized storytelling in a landscape dominated by algorithm-driven short-form engagement.
Background Context
Prime Video’s abrupt cancellation reflects a broader industry shift post-2023, where streamers are prioritizing proven franchises and IP with built-in audiences over mid-tier originals. The series’ perfect Rotten Tomatoes score made its cancellation a lightning rod for debates about whether artistic merit alone can sustain a platform’s priorities amid budgetary overruns.
What Happens Next
Expect renewed scrutiny of Amazon’s content strategy, particularly its willingness to greenlight mid-budget comedies with niche appeal. The show’s stars may rebound quickly in the industry, but the decision leaves lingering questions about whether Prime Video will seek to revive the series via fan-driven campaigns or backchannel deals.
Bigger Picture
This cancellation aligns with a trend where streaming platforms are favoring quantity over quality in pursuit of subscriber growth, even as critics and audiences reward thoughtful storytelling. It also highlights the paradox of the "perfectly reviewed" show that fails to meet internal ROI benchmarks—a dynamic likely to shape content decisions across the industry in 2025.
