‘It’s Not Like That’: Scott Foley Notes Series’ Strong Reviews & Performance As “Disappointed But Grateful” Star Laments Cancellation By Prime Video
A day after Deadline broke the news that Prime Video has canceled It’s Not Like That, faith-based family drama’s star and executive producer Scott Foley shared his reaction to the decision in an Insta
A day after Deadline broke the news that Prime Video has canceled It’s Not Like That, faith-based family drama’s star and executive producer Scott Fol
Read Full Story at Deadline Hollywood →Why This Matters
The cancellation of *It’s Not Like That* underscores a growing tension in streaming’s family-friendly content strategy, where niche but critically praised shows face abrupt endings despite strong engagement. Foley’s emotional response highlights the human cost of algorithm-driven decision-making, where artistry is secondary to financial metrics.
Background Context
Prime Video’s pivot toward high-budget franchises and global IP has left smaller, faith-based productions in precarious positions, despite loyal audiences. The platform’s history of abruptly ending mid-tier series—often with little warning—has become a pattern, frustrating creators who invest deeply in character-driven storytelling.
What Happens Next
Foley’s public lament may push back against the narrative that streaming services operate solely on cold data, potentially pressuring platforms to reconsider how they measure success. The cancellation also raises questions about the future of Amazon’s commitment to family-friendly content beyond its marquee projects.
Bigger Picture
This episode reflects a broader industry shift where streaming fatigue and oversaturation of content are forcing platforms to prioritize quantity over quality. The emotional fallout for creators like Foley suggests that the human cost of these decisions is becoming harder to ignore, even in a data-driven ecosystem.
