JFrog CFO Sells 17,216 Shares for $1.6 Million Amid a Soaring Stock Price

Key Points The transaction involved 17,216 shares at a weighted average price of $91.04 per share, totaling ~$1.6 million. The traded volume represented 8% of the equity stake held directly by the executive before the transaction. Following the filing, the executive maintains a direct position of 192,060 shares valued at $17.40 million as of the September 3, 2026 market close. 10 stocks we like better than JFrog › Eduard Grabscheid, Chief Financial Officer of JFrog Ltd. (NASDAQ:FROG) , reported a sale of 17,216 shares of the company's ordinary shares in an SEC Form 4 filing . Transaction summary Metric Value Transaction value $1.6 million Shares sold 17,216 Post-transaction shares (directly held) 192,060 Post-transaction value $17.40 million Transaction value based on SEC Form 4 weighted average sale price ($91.04); post-transaction value based on September 03, 2026 market close ($90.61). Key questions What was the primary driver for this transaction? The sale was non-discretionary, and 8,780 shares were used to cover statutory tax obligations related to the vesting of equity awards, which is a standard procedure for many executives at the firm. Was any part of the sale driven by a pre-established plan? Yes, the remaining 8,436 shares was executed under a Rule 10b5-1 trading plan that the Chief Financial Officer adopted on March 6, 2026, to manage personal liquidity. How has the executive's total equity position evolved recently? While this filing reports a sale, the executive also recently acquired 179 shares through the company's employee stock purchase plan at a price reflecting a 15% discount to the market price from March 2, 2026. What is the current market valuation of the executive's remaining stake? The 192,060 shares held directly by the executive are valued at $16.8 million based on the $87.60 per share price as of the September 4, 2026 market close. Company Overview Metric Value Share Price (as of market close 2026-09-04) $87.60 Market Capitalization $10.9 billion Revenue (TTM) $600.0 million Net Income (TTM) -$44.1 million Company Snapshot JFrog provides a comprehensive DevOps platform centered on JFrog Artifactory, a flexible package repository that enables enterprises to store, update, and manage software packages at scale, complemented by JFrog Pipelines, a robust continuous integration and continuous delivery (CI/CD) engine. The company operates a subscription-based software-as-a-service (SaaS) business model, generating recurring revenue from enterprise customers through tiered licensing of its DevOps platform and related services. JFrog serves development teams and enterprises throughout the United States and globally, targeting organizations seeking to streamline software development and delivery workflows across their technology infrastructure. JFrog Ltd. is a leading provider of DevOps automation solutions with a market cap of $10.9 billion, serving enterprise customers through its integrated platform of software development and delivery tools. The company has demonstrated significant market momentum, with a one-year share price appreciation of 89.72%, reflecting investor confidence in the DevOps infrastructure market. JFrog's competitive advantage lies in its comprehensive, end-to-end platform approach that addresses critical pain points in software development lifecycle management for organizations of all scales. What this transaction means for investors CFO Eduard Grabscheid's Sept. 2 and Sept. 3 sale of JFrog stock comprised two components. The Sept. 2 sale involved 8,780 shares sold to fulfill tax withholding obligations in connection with the vesting of restricted stock units (RSUs). This disposal is not a reflection of the insider's view on the company. An RSU is a form of compensation where a company grants an employee shares of stock at a future date. When that vesting date arrives, as was the case here, a "sell to cover" transaction occurs to pay the related taxes. The Sept. 3 disposition of 8,436 shares was part of a pre-established Rule 10b5-1 plan, making the sale a non-discretionary transaction. Such plans are often adopted by insiders to sell shares at predetermined times to avoid concerns of trading on insider information. As a result, the Sept. 3 sale represents a routine, structured liquidity event, which left Grabscheid with over 192,000 directly held shares. His remaining direct equity stake is substantial, and ensures his continued alignment with shareholder interests. JFrog's stock hit a 52-week high of $105.76 on Aug. 28, just days before Grabscheid's disposition at a weighted average price of $91.04. Shares are up thanks to strong business performance. The company delivered 29% year-over-year revenue growth to $163.8 million in the second quarter. Should you buy stock in JFrog right now? Before you buy stock in JFrog, consider this: The Motley Fool Stock Advisor analyst team just identified what they believe are the 10 best stocks for investors to buy now… and JFrog wasn’t one of them. The 10 stocks that made the cut could produce monster returns in the coming years. Consider when Netflix made this list on December 17, 2004... if you invested $1,000 at the time of our recommendation, you’d have $421,997 !* Or when Nvidia made this list on April 15, 2005... if you invested $1,000 at the time of our recommendation, you’d have $1,413,876 !* Now, it’s worth noting Stock Advisor’s total average return is 978 % — a market-crushing outperformance compared to 213% for the S&P 500. Don't miss the latest top 10 list, available with Stock Advisor , and join an investing community built by individual investors for individual investors. 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The transaction involved 17,216 shares at a weighted average price of $91.04 per share, totaling ~$1.6 million.

The traded volume represented 8% of the equity stake held directly by the executive before the transaction.

Following the filing, the executive maintains a direct position of 192,060 shares valued at $17.40 million as of the September 3, 2026 market close.

Eduard Grabscheid, Chief Financial Officer of JFrog Ltd. (NASDAQ:FROG) , reported a sale of 17,216 shares of the company's ordinary shares in an SEC Form 4 filing .

Transaction value based on SEC Form 4 weighted average sale price ($91.04); post-transaction value based on September 03, 2026 market close ($90.61).

JFrog Ltd. is a leading provider of DevOps automation solutions with a market cap of $10.9 billion, serving enterprise customers through its integrated platform of software development and delivery tools. The company has demonstrated significant market momentum, with a one-year share price appreciation of 89.72%, reflecting investor confidence in the DevOps infrastructure market. JFrog's competitive advantage lies in its comprehensive, end-to-end platform approach that addresses critical pain points in software development lifecycle management for organizations of all scales.

CFO Eduard Grabscheid's Sept. 2 and Sept. 3 sale of JFrog stock comprised two components. The Sept. 2 sale involved 8,780 shares sold to fulfill tax withholding obligations in connection with the vesting of restricted stock units (RSUs). This disposal is not a reflection of the insider's view on the company.