Kat and Déjà Clark sign with CAA

Kat and Déjà Clark, the Australian mother-daughter duo who have built a global social media empire with more than 20 million followers, have signed with Creative Artists Agency (CAA) in a deal that signals their push into Hollywood and branded entertainment. The move, confirmed exclusively, comes as the Clarks prepare to expand their U.S. presence from Los Angeles, aiming to leverage CAA’s deep industry ties to secure entertainment opportunities, consumer product deals, and retail partnerships.

The Clarks’ rise has mirrored the broader shift in influencer culture—where creators once limited to vlogs and lifestyle content now shape consumer trends, launch product lines, and even enter film and television. Based in Australia, their content spans comedy, lifestyle, and family dynamics, resonating with Gen Z and millennial audiences. Their rapid growth over the past five years has caught the attention of brands and studios looking for authentic voices with built-in audiences. By relocating to Los Angeles, they’re following a path trodden by peers like MrBeast and Emma Chamberlain, who turned viral fame into multi-platform careers.

CAA’s representation will open doors to TV appearances, potential scripted or unscripted projects, and collaborations with major retailers. Industry insiders say the agency’s track record in packaging talent for both screen and commerce makes it a strategic fit. The Clarks have already dipped their toes into product lines, including apparel and beauty collaborations, but this deal could accelerate those ventures into mainstream retail channels. Their follower base, split between TikTok, Instagram, and YouTube, gives them cross-platform leverage rare even among top creators.

What’s next is a likely blitz of initiatives: branded campaigns with global companies, pilots for streaming platforms, and possibly a retail rollout of their own products. The move also reflects a maturing influencer economy, where creators are no longer just content providers but full-fledged media companies—and CAA’s role is to turn audiences into revenue. For the Clarks, it’s a high-stakes bet on transforming viral fame into lasting industry power.