Macy's posts strong results, raises guidance as turnaround begins to take hold

Macy's on Thursday posted growth across the company in its fiscal second quarter and raised guidance as it continues its turnaround.

The retailer said overall comparable sales rose 2.7% for the quarter, with comparable sales for its namesake brand up 1.1%. The company said that growth was largely driven by its so-called reimagined stores, locations it has revamped as one of the focuses of its turnaround.

Macy's said its higher-end store line Bloomingdale's saw an 11.3% increase in comparable sales, while beauty brand Bluemercury was up 6.2%.

"I think it's a different Macy's Inc. today," CEO Tony Spring told CNBC. "We're in a healthier position. We're catering to our customers while we're also becoming a more interesting investment option for our shareholders."

Spring added that Bloomingdale's has seen success by "doing innovative things" to remain "accessible and very differentiated" for a higher-end consumer. On the other side, Spring said the overhauled Macy's stores have had better assortments, more customer assistance and stronger displays of merchandise to help improve the experience.

The company also raised its full-year guidance and now projects net sales to be between $21.68 billion and $21.83 billion, compared with a prior expectation of between $21.5 billion and $21.75 billion. It also raised its comparable sales outlook range from between 0.5% and 1.2% growth to a 1% to 1.5% increase.

Macy's hiked its full-year earnings per share outlook to a range of $2.15 to $2.35, up from $2 to $2.20. It said that included a roughly 5-cent per-share bump from tariff repayments it will apply to its bottom line.

The retailer reported that it has received a total of $116 million in tariff refunds, and will invest most of that — about $96 million — in the customer experience and its turnaround plan. Spring said Macy's would rather put the money toward long-term improvements than temporary price reductions , a step some retailers have taken to cater to cash-strapped shoppers.