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Riley O’Connor’s viral protein bar ad helped Democrats flip Mississippi in the 2024 election. This marked a historic shift in a state that had been a Republican stronghold for decades.
Politico — 12 November 2026
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In a surprising twist, 27‑year‑old digital strategist Riley O’Connor crafted a protein‑based viral ad that helped Democrats flip Mississippi in the 2024 election. The ad, titled “Build the Future,” ran on TikTok and Instagram and used a popular protein bar brand to make a political point about strength, health and community.
Mississippi has been a GOP stronghold for decades. The last time a Democrat won a
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