NBA Finals: Red-hot Knicks score a Game 1 win vs. the Spurs, and so do MSG investors

A whole lot of winning for the Dolan family this week, and the week isn't even over.

New York Knicks star Jalen Brunson led a third quarter comeback late Wednesday in the Game 1 match-up versus the San Antonio Spurs, with the final score ending at 105-95.

"Jalen Brunson is a monster," Yahoo Sports NBA senior analyst Kevin O'Connor posted on X .

Shares of Madison Square Garden Sports rose about 1% in early trading in the wake of the win. The stock is up nearly 50% this year, pretty much tracking the Knicks' ascent as the NBA season progressed.

A dose of more analysis: The timing of the Knicks' return to the finals has an eerie feeling from a stock market perspective.

In May 1999, the Knicks faced a playoff battle against its arch rival, the Indiana Pacers, which led to them facing the San Antonio Spurs in the finals (and losing). Right as the Knicks were dueling the Reggie Miller-led Pacers in the Eastern Conference Finals, eToys.com went public.

In a classic sign of the tech bubble times, the stock debuted at $28, skyrocketed to $76 on its first day, and instantly commanded a $7.7 billion valuation — making the loss-generating website worth more than the bricks-and-mortar toy giant Toys "R" Us.

Hype was replacing traditional metrics like profit or cash flow in late 1999. As we know, it all literally came crashing down months later.