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New research shows why startups may be learning the wrong lessons from customers
A study by ESMT Berlin shows that startups often learn the wrong lessons when entering a market if they do not coordinate pricing, advertising and inventory decisions. The researchers show that target
Phys.org — 1 July 2026
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A study by ESMT Berlin shows that startups often learn the wrong lessons when entering a market if they do not coordinate pricing, advertising and inv
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