Olivia Wilde wins fight for *The Invite*โs theatrical release
Olivia Wilde fought to release *The Invite* in theaters over streaming, arguing studios push directors toward streaming with misleading incentives. She insists cinemas offer a vital shared cultural eโฆ
Olivia Wilde said she fought hard to get her new film *The Invite* a proper cinema release, warning that studios often push directors toward streaming to save money.
Speaking at the Locarno Film Festival, Wilde said distributors tried to persuade her to skip theaters by offering incentives. โThey bribe you to not take theatrical,โ she told reporters. โThey give you all these reasons why itโs better for the film, for the audience, for the numbersโnone of it is true.โ She didnโt name the studio or platform involved but stressed the importance of seeing films on the big screen, calling it a โcultural experience.โ
Wildeโs comments reflect a growing tension in Hollywood. As streaming giants swallow more of the market, traditional cinemas struggle to fill seats. Studios often argue that skipping theaters widens reach and boosts early revenue. But directors and critics say that pushes audiences toward algorithms and short attention spans, rather than shared, immersive experiences. Wildeโs film is a thriller starring Wilde herself, Jude Law, and Wyatt Russell, and is backed by a mid-sized studio known for mid-budget genre films.
Her push for theatrical distribution comes as major releases like *Dune: Part Two* and *Deadpool & Wolverine* have proven big-screen films can still draw crowds. Wildeโs stance may resonate with filmmakers who fear the slow death of the cinema experience. The next step is whether *The Invite* can draw audiences to theaters beyond its festival buzz. Wilde said sheโs confident in the filmโs quality and the value of seeing it with strangersโnot just at home.
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