PepsiCo's Mark Kirkham says making the "simple special" drives results
In an interview at the 2026 Cannes Lions Festival, Mark Kirkham, CMO at PepsiCo US, said simple ideas like the Pepsi Challenge are still effective.
Business Insider Mkt — 1 July 2026
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In an interview at the 2026 Cannes Lions Festival, Mark Kirkham, CMO at PepsiCo US, said simple ideas like the Pepsi Challenge are still effective.
Read Full Story at Business Insider Mkt → Sources
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