Roku Stock Skyrocketed on Friday. Investors Should Be Paying Attention.
Written by Danny Vena for The Motley Fool -> Roku stock has risen like a phoenix from the ashes, up 78% over the past year. The latest catalyst is a report that Roku may be an acquisition target for a major U.S. media company. Even if Roku isn't acquired, there are plenty of r
Roku stock has risen like a phoenix from the ashes, up 78% over the past year.
The latest catalyst is a report that Roku may be an acquisition target for a major U.S. media company.
Even if Roku isn't acquired, there are plenty of reasons to be bullish on the streaming pioneer.
Roku (NASDAQ:ROKU) has been something of an enigma for shareholders. Despite being at the top of its game, the stock hasn't gotten the respect it deserves. Yet the company's business is firing on all cylinders. However, investors have started to come around, and the stock has gained 78% over the past year.
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In the latest move, the stock spiked more than 20% on Friday on reports that the company has been in discussions to be acquired by a major U.S. media company , according to Bloomberg, citing "people with knowledge of the matter."
It appears that investors haven't been the only ones taking a fresh look at the streaming pioneer . Let's review Roku's recent results, understand what might make the company attractive to a potential suitor, and why investors shouldn't sleep on these reports.
After years of operating losses and investing to enter new markets, Roku turned the corner in Q2 of 2025 and has been profitable in every quarter since. Perhaps as importantly, the company continues to increase its market share and expand its reach, building the foundation for future growth. Its recent results help paint a rosy picture.
