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Samsung unveils AI memory, worsening consumer DDR5 shortage

Samsung unveiled next-gen 3D memory optimized for AI data centers. This focus on artificial intelligence intensifies supply shortages, keeping consumer DDR5 prices high.

Samsung announces next-gen 3D memory when all we want is reasonably priced DDR5
Engadget โ€” 5 August 2026
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Samsung unveiled a suite of nextโ€‘generation 3D memory and storage technologies at the Future of Memory and Storage show in Santa Clara, California, on Thursday. The company called the new products zHBM, V10 BVโ€‘NAND, zNANDโ€‘O and LPDDR5Xโ€‘PIM, and warned that most of the capacity will be consumed by AI data centers rather than everyday consumer devices.

The announcement comes amid a surge in demand for highโ€‘performance memory driven by the AI boom. As companies rush to train large language models, the market for HBM and other advanced memory has outpaced supply. The result is a spike in prices for everything from gaming consoles to laptops, as Samsung and its main rival SKโ€ฏHynix struggle to keep up with the growing need for dense, fast memory.

zHBM is a new architecture that stacks HBM directly on top of AI accelerators, boosting performance by up to eight times and increasing energy efficiency threefold. It also uses waferโ€‘bonding techniques that raise memory density more than ten times over current HBM5. V10 BVโ€‘NAND stacks over 400 layers of cells, giving a 58โ€ฏpercent density lift over V9 and faster read, write and I/O speeds. zNANDโ€‘O targets edge AI, offering high space efficiency and low latency. LPDDR5Xโ€‘PIM is the first LPDDR memory that can process data inside the chip, reducing the need to move data between memory and CPU.

With Samsung and SKโ€ฏHynix controlling the bulk of global memory production, the supply shortfall is tightening. The industryโ€™s inability to meet AIโ€™s memory appetite is driving up the cost of all electronics. The new technologies promise performance gains, but their primary market remains data centers, leaving consumers waiting for more affordable, highโ€‘capacity memory in the near term.

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