SanDisk CEO David Goeckeler Says Its Biggest Customers Aren't Talking Prices Anymore as Business Turns 'Highly Strategic'

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SanDisk Corp. said artificial intelligence is fundamentally changing how it works with customers, with CEO David Goeckeler describing a shift from short-term pricing negotiations to long-term strategic partnerships as demand for AI infrastructure accelerates.

During the chipmaker's fourth-quarter earnings call, Goeckeler said discussions with customers have moved beyond procurement teams and now involve the CEOs and CFOs of some of the world's largest companies as AI infrastructure becomes a strategic priority.

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"This used to be, quite frankly, just a supply chain conversation every quarter in a price negotiation 7×24," Goeckeler said, adding that SanDisk is now playing a "highly strategic" role in helping customers build AI infrastructure.

The shift has also translated into longer visibility and repeat demand.

SanDisk's largest customers have already returned to expand their multi-year agreements just one quarter after signing them, reinforcing the company's confidence in long-term AI-driven demand.