Snips, Banijay Rights, and BIG Media adapt "Big Brother" for mobile content

Snips has partnered with Banijay Rights and BIG Media to transform popular library titles such as "Big Brother" and "Humans" into short-form, vertical episodes. The collaboration was announced on October 25, 2023, and aims to adapt these series for mobile viewing, catering to the growing demand for bite-sized content.

The move comes as streaming platforms increasingly focus on short-form content to capture the attention of younger audiences who prefer quick, engaging formats. By reimagining these well-known shows in a vertical format, Snips and its partners hope to attract viewers who may not have the time or inclination to watch full-length episodes. The trend of short-form video has gained momentum in recent years, with platforms like TikTok and Instagram Reels leading the way in shaping viewer habits.

Banijay Rights, known for its extensive catalog of hit shows, sees this partnership as an opportunity to breathe new life into its properties. "Big Brother" has been a staple in reality television since its inception, while "Humans" offers a sci-fi narrative that has drawn critical acclaim. By reformatting these titles, the companies aim to leverage existing fan bases and spark interest among new viewers. The initiative reflects a broader shift in the entertainment industry toward innovative content delivery methods.

Looking ahead, this partnership could pave the way for more adaptations of classic shows into short-form formats. As consumer preferences continue to evolve, the success of this project may influence how other production companies approach their content libraries. If successful, it might not only change the landscape for classic series but also impact how new shows are developed and marketed in the future.