Target faces renewed backlash for Halloween costume with 'minstrel show features'

FILE - The Target logo displayed on a sign outside a store, Nov. 18, 2025, in Salem, N.H. Charles Krupa/AP hide caption

Retailer Target pulled a children's Halloween costume from its shelves Monday after widespread social media backlash, apologizing for selling a garment critics said evoked racist minstrel caricatures.

Critics say the costume, along with its promotional image of a Black child modeling the get-up, is reminiscent of caricatures from Jim Crow-era minstrel shows that embedded stereotypes into popular culture and helped justify discrimination, segregation and racial violence.

"As a company, we know we got this wrong, and we are deeply sorry. The costume is offensive and should never have been part of our assortment. It is no longer available for sale," Target said in a statement.

"We know this is especially hurtful for our Black guests, team members and partners. Removing the costume is an important first step, and the company is looking closely at how this happened and what needs to change to ensure this won't happen again."

The costume misstep happened as Target's sales have started rebounding from earlier company moves that alienated some customers and from a perception the quality of its stores and merchandise had declined.

It is the latest controversy for the retailer, which joined companies like Meta, Walmart, and McDonald's in rolling back their diversity, equity, and inclusion efforts after President Donald Trump won the 2024 election.

The "Kids' Glows Under Blacklight Circus Clown Halloween costume," an orange-and-black circus clown costume, now deleted from the Target website, featured gloves, a top hat and a grinning mask with large teeth.