AI agents will surpass humans, driving 30% of web traffic by 2024.

AI agents are now the internet’s biggest users, according to Business Insider Mkt. By mid‑2024, they account for more than 30 % of all web traffic, surpassing human users. The shift is driven by the rise of conversational AI and the ease of embedding agents into apps. Companies like OpenAI, Google and Microsoft have released tools that let developers build agents that browse the web, shop and book appointments. The result is a new kind of digital commerce that operates 24/7 without human input.

The trend matters because it changes how the internet works. Human traffic is unpredictable; AI traffic is systematic and predictable. That makes it easier for businesses to target ads, collect data and automate sales. It also puts pressure on servers and networks. The growth of AI agents is fueled by cheaper compute, better language models and open‑source frameworks. Developers can now build agents that understand natural language and act on the web with minimal coding. The result is a surge of new services that rely on AI to drive traffic.

Data from Statista shows that AI‑driven web requests hit 12 billion per day in 2023, and are expected to double by