Vacation Ownership Stocks Sink in July, But Analysts See Contrarian Value in TNL, VAC

Monday was not a good day for travel stocks. At least 20 names made Barchart's bearish price surprises list.

Hilton Grand Vacations (HGV) was one of those companies. It lost nearly 7% on the day on volume of 1.3 million, slightly higher than its 30-day average.

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According to CoStar Group (CSGP), the commercial real estate information company, the Baird Hotel Stock Index -- it tracks 20 large hotel brands and REITs traded on a U.S. exchange --  fell by 1.5% in July, the first down month for the index since March. The good news for hotel investors: the index in 2026 is up 19.3% through July 31.

HGV's former parent, Hilton (HLT), saw its stock lose 3% from the end of June through the end of July. Meanwhile, HGV was down nearly 12% last month, negating most of the vacation ownership stock's gains for 2026. Yesterday's decline brought it into negative territory, down 4% on the year.