Waymo ends exclusivity deal with Uber in Austin, Atlanta for 2028

Waymo will end its exclusivity deal with Uber in Austin and Atlanta starting January 2028, according to co-CEO Tekedra Mawakana. This shift will allow Waymo to offer rides directly through its own app, similar to its operations in other cities. Uber confirmed the news, stating that it still intends to feature Waymo’s robotaxis on its platform for as long as both companies agree.

This decision follows reports from earlier this year indicating that Waymo was seeking to exit its partnership with Uber, which was originally set to expire in May 2028. Mawakana explained that the partnership allowed Waymo to gain scale in the market, but the rider experience has been inconsistent. Riders often faced uncertainty over whether they would be picked up by a robotaxi or a human-driven vehicle. Mawakana emphasized the importance of establishing a direct relationship with riders, noting that feedback from users in those markets influenced this decision.

Uber, which collaborates with several autonomous vehicle partners, stated that the decision not to provide an option for users to book a Waymo robotaxi directly through its app was initiated by Waymo. This indicates a significant change in how both companies will operate in the autonomous vehicle space moving forward.

The shift could reshape the competitive landscape for ride-hailing services as Waymo looks to establish its brand and customer loyalty. As the robotaxi market continues to evolve, this move may enhance Waymo’s control over its operations and rider interactions, potentially setting a precedent for future partnerships in the industry.