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With Mortgage Rates Stuck High, Can UWM Holdings Keep Taking Market Share?

Written by Jeff Siegel for The Motley Fool -> UWM keeps gaining share despite elevated mortgage rates. Its broker-focused model creates a meaningful competitive advantage. Scale helps UWM maintain profitability in difficult markets. Mortgage lenders have spent the past two ye

With Mortgage Rates Stuck High, Can UWM Holdings Keep Taking Market Share?
Nasdaq News โ€” 10 June 2026
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Its broker-focused model creates a meaningful competitive advantage.

Mortgage lenders have spent the past two years waiting for lower interest rates. So far, they've been disappointed.

The Federal Reserve has largely held rates steady, and mortgage rates remain elevated. Freddie Mac recently reported the average 30-year fixed mortgage rate at 6.48%, a level that continues to weigh on housing affordability and suppress refinancing activity.

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That's a difficult backdrop for most lenders. Yet UWM Holdings (NYSE: UWMC) continues to gain market share.

Unlike a lot of lenders that work directly with consumers, UWM operates exclusively through independent mortgage brokers, an important distinction.

Most mortgage lenders spend enormous amounts of money trying to find borrowers. UWM lets mortgage brokers do that work. So by focusing exclusively on the broker channel, the company can originate more loans with a leaner cost structure, giving it a competitive advantage when industry volumes are weak and competition is intense.

That strategy appears to be paying off, as the company's purchase-market share has continued to expand.

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