Words matter: 'Cultivated' outperforms 'lab-grown' for consumer acceptance, study finds
A new study from the Tufts University Center for Cellular Agriculture (TUCCA), recently published in Food Quality & Preference, explores how terminology influences consumer perceptions of cultivated meat products in the United States and Germany.
A new study from the Tufts University Center for Cellular Agriculture (TUCCA), recently published in Food Quality & Preference, explores how terminology influences consumer perceptions of cultivated meat products in the United States and Germany.
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