I quit my £80,000 job to make ice cream - here's how

At 28, Vivien Wong walked away from an £80,000-a-year accounting job to start making ice cream with her brother.

Growing up in her family's bakery, she had dreamt of one day running her own business. She says her father's cancer diagnosis made her take the leap to create Little Moons.

The mochi balls of doughy rice filled with ice-cream exploded on TikTok, but its apparent overnight success was more than a decade in the making.

Wong shares the lessons she learnt along the way and her advice for anyone thinking about starting a business of their own.

One of the biggest mistakes aspiring founders make is waiting for everything to be perfect so Wong recommends following an "80-20 rule".

"Don't wait for perfection because that extra 20 is going to take you too long and you might miss the market," she says.

Instead, she recommends getting a product "80% of the way there", launching it and improving it as you go - like she did with Little Moons.

For its first five years Wong sold mochi to restaurants and cinemas before she saved enough money to invest in branding and move into supermarkets.