Bob Iger and Josh Kushner buy Lakers for $12.5 billion

The Los Angeles Lakers are being sold to an ownership group led by Josh Kushner and former Disney CEO Bob Iger for approximately $12.5 billion. This transaction represents one of the largest sales in sports history and comes just a few years after the franchise was purchased by its current owners in late 2025.

The sale reflects a growing trend of high-profile investors entering the sports arena. The Lakers, one of the most storied franchises in the NBA, have always attracted significant attention due to their historical success and marketability. The timing of the sale also coincides with the rising valuation of sports franchises, driven by lucrative media rights deals and increased global interest in basketball. The Lakers’ recent performance, including playoff appearances, has only heightened their appeal as a valuable asset for investors.

Bob Iger's involvement is particularly noteworthy. His experience in managing a global entertainment empire could bring new strategies and resources to the Lakers, potentially enhancing the franchise's brand and operations. Josh Kushner, a prominent venture capitalist, is known for his investments in technology and media, which may signal a shift towards integrating more digital engagement and modern revenue strategies within the team. The financial details of the deal indicate a significant increase in the franchise's valuation, underscoring the demand for elite sports teams.

Looking ahead, this ownership change could lead to a new era for the Lakers. Fans will be watching to see how Iger and Kushner implement their vision for the team. Will they invest in player development, improve the game day experience, or leverage new media opportunities? As the NBA continues to grow, the direction taken by this new ownership group could have lasting implications for the franchise and the league as a whole. The sale not only marks a pivotal moment for the Lakers but also illustrates the evolving landscape of sports ownership in the modern era.