Americans seek spirituality in media as they leave churches

Many Americans are leaving church pews, but most still say religion matters. A new study by the Pew Research Center shows that while only 27 percent of adults attend services weekly, 58 percent say faith is important in their lives. Instead of Sunday services, people are turning to movies, plays, art and social media for spiritual content.

The shift has roots in several trends. Over the past decade, church attendance has fallen steadily, especially among younger adults. At the same time, streaming platforms have added faith‑based films and documentaries, and online communities have created new ways to discuss theology. The pandemic accelerated this move, forcing many to seek meaning online. Researchers say the “religious experience” has moved from the physical to the digital and cultural arena.

The data also show that people who identify as “spiritual but not religious” are the fastest‑growing group, rising from 5 percent in 2007 to 14 percent in 2022. These individuals often cite “personal spirituality” and “community connection” as their main motivations. Social media influencers now post daily devotionals, while theatre companies stage plays with religious themes that attract non‑congregants. The rise of “faith‑based” content on YouTube, TikTok and Instagram has turned everyday scrolling into a form of worship for some.

What comes next? Religious scholars are calling for new ways to measure engagement that go beyond attendance. Some churches are experimenting with virtual services and digital outreach, while others partner with artists and filmmakers to create faith‑inspired content. If the trend continues, the church may need to re‑think its role, offering more flexible, culturally relevant experiences. The shift also signals a broader change in how Americans seek meaning, blending tradition with modern media.