Buss family sells remaining Lakers stake to Bob Iger and Josh Kushner

The Buss family has sold their remaining stake in the Los Angeles Lakers to Bob Iger and Josh Kushner, marking a significant shift in the ownership of one of the NBA's most storied franchises. This move follows Iger and Kushner's recent $12.5 billion acquisition of the team, which was confirmed last week. The deal solidifies Iger's influence in both entertainment and sports, as the legendary Disney CEO adds a basketball powerhouse to his portfolio.

The sale is notable as it ends a decades-long family ownership of the Lakers, a team that has been in the Buss family since 1979. Under their stewardship, the Lakers won ten NBA championships and became synonymous with star power, from Magic Johnson to Kobe Bryant. The timing of this sale comes as the NBA and its franchises are experiencing a surge in value, driven by lucrative broadcasting deals and a growing global fanbase. The Buss family’s decision to sell reflects both the increasing pressure of market dynamics and a strategic pivot toward maximizing the team's financial potential.

Bob Iger, who recently returned as CEO of Disney, has been recognized for his visionary leadership and ability to navigate complex business landscapes. His partnership with Josh Kushner, a prominent investor and entrepreneur, brings a fresh perspective to the Lakers. The duo plans to leverage their expertise to enhance the team's brand and performance while also exploring new avenues for revenue generation, such as digital content and international expansion.

Moving forward, this sale could reshape the Lakers' strategic direction. Fans and analysts will be watching closely to see how Iger and Kushner plan to engage with the team's storied legacy while innovating for the future. The new ownership may also signal a shift in team dynamics, player acquisitions, and marketing strategies. As the NBA continues to grow in popularity, the stakes for the Lakers—and their new owners—could not be higher.