Tori Dunlap's Her First $100K ranks 3,046 on Inc. 5000 list

Tori Dunlap's personal finance platform, Her First $100K, has earned a spot on the Inc. 5000 list of fastest-growing companies in America. The announcement comes as Dunlap reflects on her journey, which began with a goal to save $100,000 by age 25. She achieved that milestone in 2019 and has since transformed her side hustle into a multi-million dollar business that empowers women to gain financial independence.

Dunlap started Her First $100K as a blog and online community with a mission to change the way women perceive and manage their finances. Rather than focusing solely on cutting expenses, she emphasizes the importance of using money as a tool for independence. Her approach encourages women to negotiate salaries, pay off debts, and invest wisely. This philosophy resonates with many, as evidenced by her growing audience and the over five million women she has helped improve their financial literacy and confidence.

The Inc. 5000 list showcases companies that have shown substantial revenue growth. Her First $100K ranked 3,046th this year, highlighting its rapid expansion. As a collective, the companies on the list generated $385 billion in revenue in 2025. To qualify, businesses must meet specific criteria, including being privately held and generating at least $2 million in revenue for the previous year.

Dunlap’s work challenges conventional financial advice, which often fixates on minor spending habits rather than addressing broader issues like income inequality. She acknowledges the transformative power of money, stating that it has enabled her to create a platform that not only supports her own financial goals but also fosters a community of financially empowered women. Her story serves as a reminder that financial education can lead to significant change, both personally and collectively.