Toys R Us to open 120 new stores amid surge in adult toy sales
Toys R Us will open 120 new stores in the U.S. this year, beginning in March, as sales rise due to increased demand from adult collectors. This expansion marks a comeback for the chain, which previou…
NBC News — 18 September 2026
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Toys R Us announced on Tuesday that it will open 120 new stores across the United States this year. The chain, which filed for bankruptcy in 2017, is back in business and targeting a new generation of shoppers. The rollout will begin in March and continue through the fall. The announcement comes after a surge in sales driven by adult collectors and
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