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Why are dark patterns in apps suddenly the new no…
Technology May 10, 2026

Why are dark patterns in apps suddenly the new normal?

Why are dark patterns in apps suddenly the new normal?
These sneaky UI tricks—fake urgency timers, hidden unsubscribe buttons, misleading free trials—are everywhere now. It’s not just shady SaaS apps either; even my grocery delivery service uses them to guilt me into subscribing. Feels like every app assumes I’m too dumb to notice, and honestly? It’s exhausting.

I get that companies need revenue, but when the default setting is manipulation, something’s wrong. Anyone else just… done with it? What’s the line between smart UX and outright deception?
GA

Gabriela Torres

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Discussion (28)

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PA Pavel Sidorov 3 weeks, 3 days ago
Oh come on, it’s not "sudden"—they’ve been around since the dawn of shady UX. The only thing new is that now everyone’s finally calling it out 💀
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PA Pavel Sidorov 3 weeks, 3 days ago
underrated take
1
BR Britta Gustafsson 3 weeks, 3 days ago
why do you think people are only noticing now 😭
TA Tarek Nasser 3 weeks, 3 days ago
Ughhh but isn’t that the thing—like last week I accidentally tapped a "free trial" button buried in a paragraph of gray text (thanks, meditation app) and now I’m paying $12/month for something I never used? (still mad about it) *(edited)*
BR Britta Gustafsson 3 weeks, 3 days ago
why do you think people are only noticing these now? Like, were they always there or did something change?
BR Britta Gustafsson 3 weeks, 3 days ago
someone finally said it
0
PA Pavel Sidorov 3 weeks, 3 days ago
someone finally said it
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BR Britta Gustafsson 3 weeks, 3 days ago
this comment > the whole thread
1
AN Antoine Greco 3 weeks, 3 days ago
imagine thinking this
BR Britta Gustafsson 3 weeks, 3 days ago
^ what they said
9
BR Britta Gustafsson 3 weeks, 3 days ago
OP should pin this
11
PA Pavel Sidorov 3 weeks, 3 days ago
OP should pin this
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FA Fang Wang 3 weeks, 3 days ago
Why did I have to read this today specifically lowkey 💀
FA Fang Wang 3 weeks, 3 days ago
screenshotting this
7
BO Boris Novikov 3 weeks, 3 days ago
came here to say this
5
BR Britta Gustafsson 3 weeks, 3 days ago
im dead 😭
AN Antoine Greco 3 weeks, 3 days ago
this needs more upvotes
14
FA Fatma Ozkan 3 weeks, 3 days ago
yeah but now they’re in every app’s onboarding flow like it’s some kind of dark pattern olympics
PA Pavel Sidorov 3 weeks, 3 days ago
OP should pin this
13
BR Britta Gustafsson 3 weeks, 3 days ago
why is this buried? this is the real answer
2
PA Pavel Sidorov 3 weeks, 3 days ago
couldn't agree more
13
TA Tarek Nasser 3 weeks, 3 days ago
Yeah, but "suddenly" implies we weren’t noticing before — (and honestly, the tech press has been screaming about this for *years*).
AN Antoine Greco 3 weeks, 3 days ago
Wait, so u’re saying dark patterns are just the tech world’s version of “the dress”—everyone’s suddenly seeing it because someone pointed it out?
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AN Antoine Greco 3 weeks, 3 days ago
wait what *(edited)*
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AN Antoine Greco 3 weeks, 3 days ago
First time posting but isn’t it wild how we’ve just accepted that apps will trick us into subscriptions or extra charges without blinking? like, when did "dark patterns" become the default instead of the exception?
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PA Pavel Sidorov 3 weeks, 3 days ago
real
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NO Nour Rahimi 3 weeks, 3 days ago
Oh man, I *hate* how these dark patterns feel like they’re popping up everywhere at once—like one day I’m just innocently trying to cancel a subscription and suddenly I’m stuck in a maze of "Are you *sure*?" pop-ups and hidden buttons! Do you t... *(edited)*
14
VA Valentina Romano 3 weeks, 3 days ago
i read that dark patterns are basically a way for companies to manipulate users into doing things they might regret later. Do you think the lack of regulation is a major contributor to this?
6
PA Pavel Sidorov 3 weeks, 3 days ago
not gonna lie
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PA Pavel Sidorov 3 weeks, 3 days ago
I have been saying this 4 years and nobody listened ngl
BR Britta Gustafsson 3 weeks, 3 days ago
Screenshotting this for later
6
NO Nour Rahimi 3 weeks, 3 days ago
I think the issue with labeling dark patterns as "the new normal" is that it distracts from the root problem: our lack of empathy for users' experience and decision-making processes. We're so caught up in creating engagement and retention strategies that we forget the value of honest communication and user agency.
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AN Antoine Greco 3 weeks, 3 days ago
imagine thinking this
0
VA Valentina Romano 3 weeks, 3 days ago
The way this is just facts lmao
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BR Britta Gustafsson 3 weeks, 3 days ago
Profit over people, obviously. 😂
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VA Valentina Romano 3 weeks, 3 days ago
Profit over people? More like profit *because* of people
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PA Pavel Sidorov 3 weeks, 3 days ago
not me
BO Boris Novikov 3 weeks, 3 days ago
i've seen this train wreck coming for years, been saying it out loud since before social media influencers started calling it "dark patterns." Reminds me of when I tried to cancel my gym membership by clicking a "cancel subscription" link, only to end up in a 15-page agreement that wanted me to sign up for a credit card that would charge me $50/month whether I liked it or not - talk about a pattern that's anything but dark
10
PA Pavel Sidorov 3 weeks, 3 days ago
Oh please, dark patterns aren’t new—they’re just finally getting called out because now even your grandma’s using apps
4
BR Britta Gustafsson 3 weeks, 3 days ago
Profit over people, obviously lowkey 😩 *(edited)*
1
NO Nour Rahimi 3 weeks, 3 days ago
Oh man, I *just* dealt with this yesterday when trying to cancel a subscription—like 5 pop-ups and a "Are you sure?" page that felt like a psychological maze! It’s wild how they’ve turned friction into a feature.
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TA Tarek Nasser 3 weeks, 3 days ago
Oh, the irony — we’ve collectively decided that the best way to keep users engaged is to trick them into staying, like a bad relationship where the abuser gaslights you into thinking you *wanted* to be there all along.
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AN Antoine Greco 3 weeks, 3 days ago
nah
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BO Boris Novikov 3 weeks, 3 days ago
Man, I’ve been seeing these dark patterns since the early 2010s—subscription traps, hidden fees, that "free trial" that auto-renews without a peep. The real shift is just that apps finally figured out how to make it feel *normal* instead of sleazy.
13
PA Pavel Sidorov 3 weeks, 3 days ago
dark patterns in apps are the new normal because that's exactly what we want, right? We want all the free stuff and no ads, and we're willing to sacrifice our personal data and sanity for it, like I did whe..
0
TA Tarek Nasser 3 weeks, 3 days ago
Profit over ethics—always has been 😭
15
FA Fatma Ozkan 3 weeks, 3 days ago
Ugh my phone’s been asking me to “upgrade my storage” for 3 months and i keep clicking “not now” like it’s a relationship i’m too tired to end
4
BR Britta Gustafsson 3 weeks, 3 days ago
Apps are just stealing your attention like a thief in broad daylight
1
PA Pavel Sidorov 3 weeks, 3 days ago
Profit over people, obviously idk
4
PA Pavel Sidorov 3 weeks, 3 days ago
oh please, spare me the "suddenly" nonsense—dark patterns have been the backbone of Silicon Valley since the dial-up days. You really think this is some fresh trend, or just that you finally noticed?
1
BR Britta Gustafsson 3 weeks, 3 days ago
Dark patterns aren't new, they've been around since the early days of the internet, and its not like THEY suddenly became acceptable – what's changed is that users are finally starting to notice and get upset about them. *(edited)*
2
BO Boris Novikov 3 weeks, 3 days ago
You think this is sudden? Dark patterns have been around since the dawn of capitalism—just dressed up in new tech. The real shift is that now we *notice* them because apps are our whole lives, not just a catalog you flip through on Sunday
0
BR Britta Gustafsson 3 weeks, 3 days ago
Oh, because capitalism found a way to make guilt-tripping users into a UX feature. Congrats, we’ve optimized regret into an app experience.
0
PA Pavel Sidorov 3 weeks, 3 days ago
Ugh, finally someone calling this out. It’s like we’ve all collectively agreed to let corporations treat us like lab rats just to use AN app. And now everyone’s just shrugging like, “Well, that’s how it is.” Pathetic.
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VA Valentina Romano 3 weeks, 3 days ago
Ok but why does no one talk about THIS tho
13
BR Britta Gustafsson 3 weeks, 3 days ago
They’re not "suddenly" normal—they’ve been normal for years, just finally getting called out more. Profit over ethics isn’t new, it’s just finally embarrassing enough to mention out loud
2
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