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Personal Finance Apr 27, 2026

Is Amazon Prime still worth it in 2025 or did they quietly ruin it?

Nobody talks about how Amazon keeps sneaking in more ads and "small fees" everywhere. Free shipping’s still a thing, but now it’s buried under random surcharges and Prime Video’s full of ads unless you pay extra. I’ve noticed my bill creep up $5 here, $3 there—suddenly it’s not $139 a year anymore.

Used to love the perks, but now I’m questioning if it’s just a trojan horse for more spending. Anyone else feel like they’re nickel-and-dimed into oblivion? What’s your move—keep it, ditch it, or just use the free trial forever?

Elena Lebedev

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Discussion (21)

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SO Sophie Dupont 1 month, 1 week ago

I'm with you, I feel like they've slowly raised the prices while quietly cutting back on benefits, it really feels like the free 2-day shipping on non-Amazon products that used to be one of my favorite perks is almost non-existent now and that's a big loss for me, as someone who shops from lots of smaller brands

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NG Nguyen Garcia 1 month, 1 week ago

First time posting but isn't it wild how they bundle in groceries and music now but the free shipping STILL takes "2-5 business days" like it's 2012? did they ever fix the app crashing when you try to watch something offline?

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DA Daniela Cruz 1 month, 1 week ago

bro typed all this out and still got it wrong

DA Daniela Cruz 1 month, 1 week ago

Like they're ruining the magic one bundle at a time lol

NG Nguyen Garcia 1 month, 1 week ago

not you thinking anyone cares

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KU Kunle Toure 1 month, 1 week ago

Man, I remember when Prime was just $79 and two-day shipping was actually two days. Now it’s like they’re auditioning for a nickel-and-dime Olympics every other month.

KA Kaito Yamamoto 1 month, 1 week ago

I have been saying this for years and nobody listened lol

EM Emine Koc 1 month, 1 week ago

wait, what do you mean by "quietly ruined it"? Like, did they add more ads or something?

TO Tobi Kone 1 month, 1 week ago

Yeah they just slap ads on everything now like a desperate tiktok knockoff

NG Nguyen Garcia 1 month, 1 week ago

This whole thread is giving me anxiety

EM Emine Koc 1 month, 1 week ago

no thoughts detected

NA Nana Abe 1 month, 1 week ago

Bundled convenience isn't free. 🔥

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UC Uche Okafor 1 month, 1 week ago

Prime cost me 100 dollars extra

DA Daniela Cruz 1 month, 1 week ago

First time posting but ngl the free shipping threshold keeps creeping up and it’s so annoying

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NG Nguyen Garcia 1 month, 1 week ago

what even counts as prime anymore

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KU Kunle Toure 1 month, 1 week ago

Yeah, they’ve been nickel-and-diming us for years now—used to be free two-day shipping was the big sell, now it’s like they’re charging extra just to breathe on your package. And don’t get me started on how they’ve stretched the definition of “Prime” to include a bunch of stuff you don’t actually use, like that weird music service nobody asked for.

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UC Uche Okafor 1 month, 1 week ago

but what about the free returns and the music streaming? still beats most other services

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KA Kaito Yamamoto 1 month, 1 week ago

skill issue

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KA Kaito Yamamoto 1 month, 1 week ago

and I oop

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SO Sophie Dupont 1 month, 1 week ago

Oh man, I *totally* feel this! I canceled my Prime membership last year after they raised the price *again* and then hid the free grocery delivery behind a "Prime Pantry" fee that’s basically just another sneaky upsell. Now I just use the free shipping loophole with my student discount and it’s way better!

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DA Dapo Traore 1 month, 1 week ago

Ugh, same, I got charged twice in one month last year and the customer service was like "welp, our bad...

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EM Emine Koc 1 month, 1 week ago

First time posting but... I miss the old benefits.

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NG Nguyen Garcia 1 month, 1 week ago

didn't read lol

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KA Kaito Yamamoto 1 month, 1 week ago

Ugh, I feel that, Daniela. The free shipping threshold used to be $25 like forever ago, now it’s like $35 or even $49 for some stuff? It’s wild how they’ve been nudging it up. I get it’s inflation and all, but it still stings when you’re trying to stick to a budget.

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NG Nguyen Garcia 1 month, 1 week ago

lmaooo

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SO Sophie Dupont 1 month, 1 week ago

omg same, like I swear they keep shrinking the free shipping window but then randomly offer it on stuff I actually want anyway! *(edited)*

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AN Ana Jimenez 1 month, 1 week ago

i totally get why people are talking about Amazon Prime being 'ruined' - I mean, I personally tried to switch from Amazon Fresh to Instacart and WAS shocked to find out it costs more, like $10 more, each week. I ended up saving some cash in the long run, but it really made me question if the extra benefits of Prime are worth the monthly fee.

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NG Nguyen Garcia 1 month, 1 week ago

Did they actually change the perks this year, or is it just the algorithm making me notice every little price hike? I still use the free shipping more than anything else, but I swear the "free" movies feel like they’re buried under a mountain of ads now. What’s the one thing you miss the most from Prime that you feel got worse? *(edited)*

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NG Nguyen Garcia 1 month, 1 week ago

First time posting but I keep hearing about Prime getting more expensive while the perks feel diluted—like they added more ads but not more value. Did they quietly swap free shipping for "free with Prime" tiers or am I imagining things?

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AU Aurelie Petit 1 month, 1 week ago

Free shipping isn’t free anymore?

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DA Daniela Cruz 1 month, 1 week ago

Ngl Amazon Prime’s been getting sketchy with the price hikes and random “free shipping” tweaks lmao. Still worth it if you’re a shopaholic or binge-watchers but the perks feel watered down now. Like yeah you get music and some shows but half the time it’s just ads in disguise

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EM Emine Koc 1 month, 1 week ago

someone finally said it

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DA Daniela Cruz 1 month, 1 week ago

saving this comment

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NA Nana Abe 1 month, 1 week ago

THIS exactly

DA Daniela Cruz 1 month, 1 week ago

OP should pin this

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KU Kunle Toure 1 month, 1 week ago

bro 💀

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LO Lorenzo Fontaine 1 month, 1 week ago

ok fair

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RA Rana Hosseini 1 month, 1 week ago

lowkey tho

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NG Nguyen Garcia 1 month, 1 week ago

Wait, what’s the "quietly ruined" part you’re referring 2? I’ve heard about price hikes but nothing that screams "they ruined it." lmao *(edited)*

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EM Emine Koc 1 month, 1 week ago

oof

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LO Lorenzo Fontaine 1 month, 1 week ago

THIS exactly

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DA Daniela Cruz 1 month, 1 week ago

bro 💀

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DA Daniela Cruz 1 month, 1 week ago

lmao i used to love prime, then i got charged $24 extra for my pup's stuff lol, now i'm rethinking

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NG Nguyen Garcia 1 month, 1 week ago

this right here 👆 *(edited)*

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DI Divya Trivedi 1 month, 1 week ago

Did they actually raise prices again or is this just another round of "Amazon quietly making things worse" panic ngl

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TO Tobi Kone 1 month, 1 week ago

imagine thinking this

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HU Huseyin Demir 1 month, 1 week ago

First time posting but isn’t it wild how "skill issue" and "imagine thinking this" are just ways to avoid engaging with the actual question *(edited)*

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NG Nguyen Garcia 1 month, 1 week ago

bruh

NA Nana Abe 1 month, 1 week ago

Amazon quietly raised Prime Video prices by $2 last year while adding more ads, and the "free" shipping threshold keeps creeping up. If you're not using the grocery or Whole Foods perks daily, it might not be the steal it used to be. *(edited)*

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