Meet the UTM Link Builder
Build UTM-tagged campaign URLs with source, medium, campaign, term and content. Copy clean links for Google Analytics, email, ads and social posts.
- Free to use
- No signup
- Nothing to install
- Runs in your browser
https://example.com/?utm_source=newsletter&utm_medium=email&utm_campaign=spring_saleOpen the UTM Link Builder
Illustration. Open the tool for the real thing.
What is the UTM Link Builder?
UTM parameters are small tags added to a URL so that analytics tools like Google Analytics can tell you exactly where your traffic came from. A link tagged with utm_source, utm_medium and utm_campaign lets you see which newsletter, ad or social post drove each visit and sale.
Enter your website URL and fill in the source (for example newsletter), medium (email), campaign name and optional term and content fields. The builder assembles a correctly encoded URL, keeps any parameters already on your link, and lets you copy it in one click. Consistent naming is what makes reports useful, so use lowercase and the same words every time.
3 steps to your result
Open the tool and follow along. Nothing to install.
What you get
Source, medium, campaign, term and content.
Spaces and special characters are handled safely.
Adds UTM tags without breaking your link.
Ready for email, ads and social posts.
AZRS tools are free to open and use.
It opens in your browser, so there is nothing to download.
Used for
Pick one to see how it fits.
How it compares
A plain look at this tool next to the usual alternative.
| This seo tool | Desktop software | |
|---|---|---|
| Install | Nothing to install | Usually an app or program to install |
| Account | No signup | Depends on the product |
| Cost | Free to use | Free or paid, depends on the product |
| Where it runs | In your browser tab | On your computer |
Questions people ask
What are UTM parameters?
Tags added to URLs that tell analytics tools the source, medium and campaign of a visit.
Which UTM fields are required?
Source, medium and campaign are recommended; term and content are optional.
Do UTM tags affect SEO?
No, but avoid tagging internal links and use canonical URLs.
Where do I see UTM data?
In Google Analytics under acquisition reports.
Are UTM values case sensitive?
Yes, so keep them lowercase.
More free tools
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Try the UTM Link Builder now
Build tagged campaign URLs for Google Analytics. Free to use.
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